Know which Pins are included
Marketing analytics includes Pins published by Meldsy after the Pinterest connection is authorized. It does not combine unrelated Pins from the account into these totals.
Read the totals
- Impressions count how often the tracked Pins were shown.
- Clicks count recorded visits from those Pins.
- Click-through rate is clicks divided by impressions and is shown as a percentage.
- The summary cards combine the tracked published Pins, while the table shows each Pin separately.
Compare published Pins
Open Marketing, then Analytics. Compare the image and title with impressions, clicks, and click-through rate to see which creative and listings attract useful traffic.
Allow time for metrics to refresh
Meldsy refreshes metrics about once per hour for tracked published Pins. Pinterest may also take time to make recent activity available, so a newly published Pin can show zeros at first.
- Use Calendar to confirm that the Pin is published before expecting analytics.
- Choose Refresh when marketing work is due; it does not bypass the hourly metric interval.
- Reconnect Pinterest if all tracked metrics stop refreshing and the connection needs attention.